In 2017, I woke up from a dead sleep in a Times Square hotel with an idea I believed would accelerate the move to digital money by 10x. HUMBL was born.

Tools we used

  • Sketch
  • Adobe Illustrator
  • JavaScript
  • PHP

Cashless Before It Was a Thing

I was born in 1988, and have never carried a wallet. Not once. Spending money on a piece of hardware to put my money in? Hard pass! While traveling Vermont for Fall photography in 2017, I found myself without cash to tip the hotel maid. There should be a way outside of asking directly for staff member’s PayPal and Venmo addresses to send a cashless tip while still maintaining a proper guest-staff relationship. Thus, the birth of my first self-built app – HUMBL.

Over the course of nine months, I was able to self-fund 90% of the project and deliver a functioning MVP product on iOS and Android. To accomplish this feat, I managed an overseas team of developers via Upwork, handled all branding, marketing and UI/UX while gritting my teeth through the legal/paperwork side of things. I subsequently sold a majority of HUMBL to Block 30 Labs (a San Diego based blockchain startup I helped get off the ground).

Fk ur wallet! Scan.Pay. Tip.

Any app should start by solving one gap in the marketplace before featuring up. HUMBL was the perfect tool for recapturing the quickly disappearing world of cash gratuities, while also getting a 360° view of the top performing employees in your business.

On to the next one.

The two years I spent on humbl (one solo, and one with Block 30) were the most challenging couple of years I’ve endured during my lifetime. 18-hour work days were the norm, worrying about the thousands of dollars I was pumping into the project with no guarantee of a payoff, navigating the waters of learning how to launch my first idea and business (outside of my design work), etc. The quote I kept hearing on replay in my head was “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”


While I was busy working on humbl for that first year alone, I had met a mediocre basketball player in San Diego by the name of Brian Foote. He had an idea for a blockchain investment product that I believed would be a game-changer for people like me, and I decided to join his company as employee #3. Our businesses began to grow side-by-side and I recognized Brian’s talents for moving and shaking his way through the upper tiers of corporate America and the financial networks that connect the world. It was at that point I decided humbl was better poised for a breakout under his direction.


Self-awareness will take you a long way in life. My talents are best used designing and building the rockets, while other people specialize in the launching and navigation of those ships to the moon, and to the moon we go. Today, HUMBL is trading on the OTC markets.

Thanks for checking us out

What's next

Block 30 Labs

Bridging the gap between cryptocurrency and traditional financial markets.